ABOUT ELLE LA

Elle La is een Amsterdam based interior brand founded in the summer of 2020. We want to connect you to our products by telling you the story of our makers, the origin of the fabric and the ingredients used. We promote honest and transparant processes as a way to change the making industry; from growing the fibers, dying the fabric to manufacturing. 

CRAFTMANSHIP
Our products are a celebration of craftsmanship. Craftsmanship tells you a story. A story of a human being, putting skills & efforts into making your product. Valuing craftsmanship is about valuing the person behind the product and the history behind the craft.  

For the first collection Elle La works with traditional Malian fabrics, produced locally in her atelier in Amsterdam. In the atelier Syrian craftsman bring her designs to life. The second collection is on its way which is all about local production and circular material use. 

 

LOCAL 

We prioritize fair treatment of our artisans. Elle La’s interior goods are made with upmost care in the centre of Amsterdam, in collaboration with Atelier Made Here. 

At Atelier Made Here we work with Syrian tailors who flew their country. Working with a local manufacturer enables us to reduce emissions, oversee working conditions and material use and enables us to appreciate their craftsmanship from up close.

Collaborating with Atelier Made Here and the tailors is a blessing. First of all, because we are able to work in flexibility with the makers, who work with great attention to detail. Also, because Atelier Made Here has a strong set of values that we admire and want to contribute to; making good products, working with the right materials, under good conditions while really appreciating te makers and their craftsmanship. 


About Brosk Hussein

Brosk was born in Afrin, in the province of North-Aleppo. 

Already at a young age he went to the city of Aleppo, Syria, to learn to become a tailor. He quickly felt Aleppo was a bit chaotic and not a great place to learn, and moved to Beiroet, Lebanon. There the fashion industry was much more efficient and Brosk learned a lot in different kind of jobs. At some point he got the opportunity to work with well-known designers such as Georges Hobeika and Dani Atrash. Brosk loved making evening gowns and weddingdresses for the high society of Saudi Arabia and the Emirates. In 2015 Brosk fled for the war in his country and came to the Netherlands.


About Najib Khalil

Najib is from Aleppo in Syria, and has more than 35 years of experience in the clothing industry. 

When he was 13 years old, he started working in a clothing factory. Over the years he learnt all about fabrics and sewing techniques for making female clothing. In 1993 Najib moved to Beirut to work with Elie Saab, where he gained a lot of experience with making designer gowns. In 1996 he opened his own atelier specialised in women’s clothing. The following years Najib worked a lot in Syria and Lebanon, until he moved to the Netherlands in 2015, fleeing from war.

 

TRANSPARANCY

Because we truly know our production partners, what they get paid, under what conditions they work and what materials are used we are able to give you full transparency. From the fabric production, the product manufacturing, to the recycled feather filling. Our material choice 

Ella La carefully chooses her materials, aiming for longevity and low environmental impact. 

Recycled filling | The filling is recycled down feathers. In collaboration with the Amsterdam based thrift-shop De Lokatie we collect second- hand feather bedding which is cleaned and purified by bedding company Ducky dons in accordance with the ‘Responsible Down Standard’ (RDS). 100% cotton - All fabrics used in this collection are 100% cotton. Handpicked, hand-spun & handwoven in Mali

Packaging | We believe our packaging should follow the same level of environmental care and consideration that is given to the life cycle of our garments. We chose to use second hand boxes as our way to ship our products to you. Our brand hangtags and information cards are made from FSC recycled paper. 

Textiles | Collection one celebrates the traditional Malian fabrics; Basilan, Gala & Finimugu, handmade in West-Africa. These fabrics are hand-spun and hand-woven and dyed using plants. The plant-based dyes ensure non-toxicity. Natural pigments infuse the fabrics with warm & lively colors which are hard to find in synthetic coloring.

Collection two will be launched in the summer of 2022. This collection will exist out of 98% recycled materials. Subscribe to our mailing list to stay up to date. 


About Collection One  

In every collection we place one textile on a pedestal. The traditional textiles from West-Africa play a central role in the entire first collection. Together with our partner, Elizabeth Visser, from strawberries fabrics we import these extraordinary fabrics from the Dogon region of Mali. 

Elizabeth Visser worked in the field of agriculture for the United Nations. During her years in Africa she fell in love with the African mud cloth (bogolan) and kept in contact with the artisans. She started Strawberries Fabrics to contribute to the maintenance of traditional techniques and provide local craftsman and women of a fair income.

The traditional West African fabrics are handspun and handwoven into small 16 cm strips which are still visible in every product. The spinning is traditionally done by women and the weaving is performed by men. The textiles are then dyed using natural ingredients from the direct environment; tree pods, leaves, tree bark and mud. This is a very time consuming process which might take weeks of dyeing and drying until the color gets deep and rich. 

These texiles have great significance for the people of West Africa and the Dogon people. The cloth is worn during important (life) events as it is thought to behold the power of the earth and has abilities to protect. For women the cloth is worn during vulnerable times like pregnancy, after childbirth and when she is moving in with her husband. The Dogon men wear the cloth during events like hunting and important rituals. Once the textiles are ready, Amadou, our contact from Mali, transports these fabrics in a big box from the Dogon region to Bamako. From there the textiles are send to Amsterdam. 


About Ella Hustinx 

Ella founded her company, Elle La, in 2020. At the time she was still working for an international consultancy firm, Price Waterhouse Coopers (PwC). She always fostered a great interest for traditional crafts. While traveling though Asia & Central America she was already adjusting her travels to the traditional crafts along the way.

In 2020 she encounterd Elizabeth Visser, who shared the same interest for traditional crafts. Elizabeth worked for the United Nations and imported traditional textiles from artisans she encountered. While visiting her atelier in Hengelo she immedietly fell in love with the traditional Malian fabrics and felt a strong desire to work with them.

She has the ambition to make products that are made with love and care, that have a story to tell and contribute to the lives of the makers. In her designs she likes the textiles to steal the show. Working with traditional crafts but exhibited in a more contemporary way. This way she hopes the contribute to a renewed appreciation for true craftmanship.